2 Live, We Here!

Football mentor. Motivational speaker. Builder of athletes.

Craig LeBlanc, "2 Live Craig," is Founder & CEO of 2 Live Culture in Northlake, TX. The company covers athlete development, recruiting, NIL and NFL agency representation across Dallas–Fort Worth. Brands partner with Craig to reach the football world the right way.

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Craig LeBlanc, 2 Live Craig, football mentor holding a football outdoors in Northlake, TX

Why brands work with Craig

Mentor

Develops athletes on and off the field. "First one in, last one out."

Leader

Founded 2 Live Culture, which runs agency, training, NIL/portal consulting and media under one roof.

Visionary

Rising tides raise ALL ships. When one rises, we all rise.

Influencer

~1.63M lifetime YouTube views, and footage featured by NFL Network and ESPN.

Craig LeBlanc smiling on a football field with footballs, DFW athlete development and NIL mentor

Faith. Family. Football.

Craig and 2 Live Culture build athletes on the field and beyond it, across Dallas–Fort Worth.

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By the numbers

7.4M+Instagram Reel + TikTok views‡

~1.63MYouTube lifetime views*

257YouTube videos*

3,449X followers†

*YouTube channel, Oct 7 2026 · †X API, Oct 15 2026 · ‡Instagram Reels 4.9M (@2livecraig, last 90 days, Oct 16 2026) + TikTok 2.5M post views (TikTok @2livecraig, 365 days (Oct 15, 2025 – Oct 14, 2026)); periods differ

Brand partners

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